MY STORY
FUEL THE EXPERIENCE
I’m an athlete and I’m a designer. One has always fueled the other.
The designer in me wants to explore, create and discover the unknown.
The athlete in me wants to challenge the norm, push the limits and play.
32 YEARS Experience
Nike was the ultimate training ground during my early years as a designer. I became an expert in bio-mechanics and how that applies to design, I learned that if you "Solve the problem" (Tinker Hatfield) the design comes easy and if you know your subject, you can design anything and finally Phil Knight rewarded the rebels!
"There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will walk straight ahead into uncertainty. I can't tell you which one is right. But I can tell you which one is more fun." - Phil Knight
$19.95 BASKETBALL SHOE
When a client comes to you asking for a $19.95 basketball shoe, your first thought is "They're nuts!". Your second thought is, "why not!"
What you take away is in the end is that while designs are important, having every aspect of the production process has to work in unison to make something like this come to market.
ALWAYS LEARNING
What do you learn running your own design consultancy of 18 years? You learn to be nimble, open minded, always adapting to change, a mentor, a leader, one step ahead, know the trends in every market and most importantly you learn to listen.